It’s classic, like the sweat-soaked reports at Fairmount Bagel on a hot day. As soon as the words Netflix, Club illico, or Amazon Prime appear in a column, emails from angry, disappointed, or bewildered readers pile up in my inbox.
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Messages, not at all aggressive, I might add, like this one: “I didn’t jump on the Netflix, Crave, etc. bandwagon. I believe and, above all, I continue to hope that conventional television with Quebec content will remain accessible to people like us for as long as possible,” says Mario L.
Marie-Josée B. also denounces the small screen of the rich: “You always have to subscribe to different channels. It becomes frustrating in the long run when this type of program is considered, our finances cannot support such amounts. »
Same budget concern with Patricia B.: “Adjusting from top to bottom the cost of subscription to all these platforms, in the context of current inflation, is not possible and it infuriates me that some of these Quebec series have been subsidized. Why should I pay again to see them? Too bad, I will not see audrey came back Where a criminal case “, he points out.
Too many digital platforms, too many automatic credit card registrations, too expensive, I understand. When I look at my own bills, I take comfort in remembering that I no longer buy $60 DVD boxes, which is the equivalent of five months of Disney+ with unlimited content. Nevertheless. The dollars we once invested in collectible series of 24since Soprano or of sex and the city they are now cruising on Netflix or Crave.
It’s a global trend: online television now outperforms traditional television, and Quebec is no exception.
In our country, 71% of households have at least one subscription to a digital platform, compared to 66% who pay for the so-called traditional cable (or fiber optics), according to a recent report by the Digital Transformation Academy of Laval University . .
Netflix remains the most popular paid service in Quebec with a subscription rate close to 60%. It’s huge. That’s almost two-thirds of the population. The American giant Netflix thus eclipses the influence of most of the usual specialized channels in Quebec (Évasion, Historia, Investigation, etc.).
Amazon Prime Video ranks second with a 30% penetration rate, followed by Disney+ (18%), Club illico (16%), Tou.TV’s Extra (9%) and Crave (8%), always according to the Academy of Digital. transformation of Laval University.
For this reason, without neglecting the content of Quebec, I suggest series marketed by Amazon or Netflix. Because readers are consuming more and more programs on these video-on-demand platforms. Because a clearance is essential in this digital offer, which explodes year after year.
In the United States, prestige television flourishes on Hulu, Paramount + and other HBO Max and less and less on the big networks (CBS, NBC or ABC). Unfortunately for our budgets, this trend will not be reversed.
And yes, the accumulation of all these subscriptions is very expensive. But there are tricks to lower total bills. First advice: set limits of one month. Choose a service whose content smiles at you. Subscribe for 30 days, devour your favorite series and then pull the plug. It takes management and discipline, it’s true.
Many of us (guilty, here!) forget to terminate agreements after a trial month, and fees pile up on our Visas in small doses of $10. We must remain vigilant. Reminder: you can cancel as many times as you want in a year without any penalty.
Also, wait until all episodes of a series are released before filling out a subscription form. Increasingly, Netflix and Crave are distilling their blockbusters into one episode a week to retain their subscribers longer. To resist.
Another tip: be patient, especially for Quebec platforms. Don’t forget that Tou.TV’s Club illico or Extra shows almost always end up on TVA or Radio-Canada. Just wait a few months.
The Honorable, Lion, Failure, Robot sketch, that’s how i love you, Brain, Reasonable doubt, eye of the storm Where Afterall of these titles were first released on digital shutters before making the jump to the regular small screen.
For the sake of economy, opt for the least elaborate package. The basics, what? Do you need 4K or six screens to see Strange things ? No. Keep it modest and your RRSP will come out better.
Lastly, share. Are you the only Disney+ subscriber in your group? Invite your friends home for group viewingOnly murders in the building. On the other hand, do not hesitate to impose yourself on a Netflix subscriber to take advantage of its impressive catalog.
Because sunset sale with two friends and three Aperol Spritz behind the tie, it’s as bitter and sweet as the love affairs of our favorite real estate brokers.