Sony launches the PlayStation Stars loyalty for Europe, Australia and New Zealand

The PlayStation Stars loyalty program was created by Sony to reward gamers for their support of Sony products. The customer rewards initiative was launched by Sony first in Asia two weeks ago and then in the US last week.

PlayStation Stars is now available in all regions.

Today, gamers from Europe, Australia, and New Zealand will be able to enjoy the loyalty program as well. The program allows players to complete challenges that Sony calls campaigns in order to earn points. Campaigns may require users to earn certain trophies or be among the first players to get a platinum trophy for an AAA title in a specific region.

The first campaign is called “Hit Play/1994” where players need to launch the correct game that matches the song-based clues to earn collectibles. The campaigns will run for a certain period before being updated.

Another way to earn points is by purchasing games through the PlayStation store. PlayStation Plus members will earn additional points when purchasing games and add-ons.

These points can be exchanged for PSN wallet funds, digital collectibles, and selected PS store products. Digital collectibles are 3D models of items that include figurines of game characters and Sony devices. These digital collectibles can be viewed in a display case in the PlayStation App.

Players can earn points by completing campaigns and other activities.

Players can also level up Star ranks by purchasing games and unlocking trophies. New collectibles can be unlocked when gamers reach a certain rank.

According to Sony, Star ranks are not permanent and players need to complete campaigns and activities to maintain their level. “Once you attain a status level, your status level is valid for the remainder of the calendar year plus 13 months. For example, if a member earned Level 2 status in October 2022, their Level 2 status would remain valid through that current calendar year and continue for the next 13 months until 31st January 2024,” Sony explains.

Players will start at Level 1 when they sign up for the PlayStation Stars loyalty program. Purchasing a full game and achieving an uncommon trophy will unlock Level 2. Gamers can reach Level 3 by purchasing three games and earning 32 uncommon trophies.

Currently, Level 4 is the highest rank you can get. This can be achieved by purchasing four games and earning 128 trophies. Each level will also have a corresponding collectible reward.

Players can sign up for the PlayStation Stars program from the website or the app. Some players will reportedly be placed on a waiting list to manage the demand. Users who are placed on the waiting list will be contacted by Sony once their memberships have been processed which may take up to two months.

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