New Phoenix ad campaign aims to help internet assistance

A Phoenix advertising campaign aimed at helping more low-income families access and afford high-speed internet is underway, according to the nonprofit organization Common Sense Media.

The campaign encourages families to enroll in the Affordable Connectivity Program, a federal initiative to help eligible households pay for their internet service and internet-connected devices.

“In this day in age, you need to have access to the internet,” said Ilana Lowery, Common Sense Media’s Arizona director.

The 12-week bilingual campaign focuses on creating a sense of ”digital belonging for everyone,” Lowery said, by increasing awareness of the federal benefits and providing people with the help they need to apply.

The campaign consists of public service announcements on local television and radio stations, digital and outdoor advertisements and grassroots outreach.

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