It is not easy to attract programmers to a city where Ubisoft, Electronic Arts, Warner Bros. Games and other big names in video games are located. The Médiaclip photo processing software company cannot compete with these multinationals in terms of salaries. Therefore, it is trying to stand out with a unique asset: a large chalet on the edge of a lake, offered for telecommuting or weekends with the family.
Posted at 7:00 am
“We are fighting against great players. In terms of salary, we are not even close,” says Marion Duchesne, founder and CEO of Médiaclip. The Montreal company, based in a converted industrial building in the Mile-Ex district, counts the Miméo app, Fujifilm and Costco among its top customers.
To attract talent, the company tries to compete in a field other than compensation: that of social benefits.
Everybody has foosball tables. Some have put up climbing walls but make all their employees work overtime!
Marion Duchesne, CEO of Mediaclip
For her part, Marion Duchesne wanted to show that in her box balancing work and family (or simply life and family) was a serious matter.
Air for programmers
During the pandemic, he noticed that many of his employees were spending their work days alone in his apartment. Or worse: stuck with two or three roommates in accommodations that are too small.
“Some workers who already had access to a chalet took advantage of it. Others went to work in the South, in British Columbia… They were all a bit scattered. I found it sad. »
Marion Duchesne had the idea of giving them a little corner of nature to work.
But the search for the ideal property turned out to be difficult.
“We were during COVID, so everyone was hanging out in the chalets, she says. She had visited one in Lac des Piles, and it was really too expensive for what it was. »
The real estate agent then showed him an unloved property in the Saint-Gérard-des-Laurentides section of Shawinigan. The sellers had neglected to improve the property (home staging).
He had shown us photos and it was really ugly. The walls were beige, there were beaver heads everywhere…
Marion Duchesne, on the first images of what would be the Médiaclip chalet
But immediately, the head of Médiaclip knew that she had found the little corner of paradise that her employees needed.
“When I went, I ruined my life! laughs Marion Duchesne. We are on the edge of an ecological lake, Lac à la Perchaude…”
Purchased for $675,000 in October, the grand residence was not particularly affordable. But it had almost everything that Mediaclip needed: the size, the location, the possibilities of interior and exterior distribution…
The company redid the basement, creating spaces for telecommuting and an additional family room. “That same chalet in the Laurentians north of Montreal is worth over 1 million! says Marion Duchesne.
A cabin for work, play and the great outdoors
Since then, employees go there whenever they want to work. Five bedrooms are equipped to accommodate them.
In turn, they can also book the chalet on weekends. “I went by seniority: choose your dates,” explains the boss.
For the national holiday, special diet: everyone could go. “They had a little party. »
A sizeable asset
The reputation of the new “Mediaclip chalet” precedes him even during job interviews.
“Candidates ask me: ‘Where is the chalet?’ It really piques people’s interest.”
The chalet clearly stands out in the satisfaction surveys carried out by Médiaclip among its employees. “Except it had a ripple effect. People say, ‘Okay, but if we worked four days a week, we’d enjoy it more!’ laughs Marion Duchesne.
Not Crazy For the first time, his company is testing the four-and-a-half-day program this summer. “And organizing the same number of hours over four days, that can also be possible. »
Notice to interested parties. Médiaclip, which has a total of 35 employees, is currently looking for 9 new developers, says Marion Duchesne. “The lack of employees is the main obstacle for my growth. »